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#1 27-09-2014 10:12:18

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Date d'inscription: 12-09-2014
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Adidas looks to U. S. for rebound

Beset by plummeting golf sales, a sidelined basketball star and weakness at its sneaker maker Reebok, Adidas is struggling to increase revenue in the U. S. amid the dominance of Nike and growth of upstart rival Under Armour. With the company's shares down 35 per cent this year, hedge funds have reportedly considered taking stakes to try to oust longtime chief executive officer Herbert Hainer. "Adidas is suffering from a too-European image, " said Cedric Rossi, an analyst at Bryan Garnier in Paris. "I don't think U. S. teenagers are thinking of Adidas when they want to buy basketball shoes. "sapatos da adidas

While Adidas leads the industry in soccer globally, it hasn't managed to lure enough fans to make much of a difference in the U. S. Meanwhile, Nike has stepped up its challenge with increased advertising and sponsorship deals with stars such as Brazil's Neymar and Portugal's Cristiano Ronaldo. Even with Adidas's sales gaining on the back of this summer's World Cup, when the company sponsored winner Germany, runner-up Argentina and seven other teams, slumping demand for golf equipment in the U. S. has hit its TaylorMade brand. Meanwhile, the company's NBA star, the Chicago Bulls' Derrick Rose, hasn't won many games in the last two seasons due to injuries.adidas venda online

Next year, Adidas will increase marketing to between 13 per cent to 14 per cent of annual sales. Nike, by contrast, spent 11 per cent of sales on marketing for the fiscal year that ended May 31. The U. S. company on Thursday reported a 23 per cent rise in first-quarter profit that beat analysts' estimates. Adidas, which reports third-quarter earnings Nov. 6, is expected to show a decline of 16 per cent in net income, according to estimates compiled by Bloomberg, marking four declines in five quarters. Adidas "continues to have an open dialogue with investors, " Schreiber said last week after the magazine report. A spokesperson for Third Point declined to comment.chuteiras de futebol adidas

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