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04-09-2014 10:58:02

With Durant on the verge of a move to Under Armour, sources told ESPN on Sunday that Nike exercised its right to match any rival shoe company's offer to the Oklahoma City Thunder star. A source with knowledge of the deal later told ESPN that Durant has indeed signed with the Oregon-based company. On Saturday, Nike officials told Durant and his team at Jay Z's Roc Nation Sports that it would indeed step up enough to allow the world's largest shoe and apparel company to keep him in its robust stable of basketball endorsers that includes LeBron James and Kobe Bryant.billige nike sko danmark

It looks like Nike has offered enough to land Durant, though it could be argued as to whether its an exact match to the Under Armour deal. which one could argue makes that offer worth more than its present day value. Durant was a loyal Nike man, who took significantly less money to go with the company over Adidas when they both wooed him his rookie season. But considering the business that Durant became in the last two years, shoe business insiders were shocked that Nike didn't try to lock him up before he became a shoe free agent. Nike frequently signs its stars to new deals before their current ones are up so that they can't test the marketplace.adidas sko udsalg

Although the money was big, sources close to Durant say the decision weighed on him. Going back to Nike comes with a sense of relief, those sources said, because Durant, who has turned into one of the league's most marketable stars, can still make significant money without being associated with the risks of Under Armour's fledgling shoe business. For Nike, consumers can expect to see a seamless transition, as Nike had so much in the pipeline for Durant because it believed it would keep him long before Under Armour shocked the basketball world with the nature of its offer. For under Armour, it's back to the drawing board. Last year, they wooed Golden State Warriors guard Stephen Curry away from Nike, but have missed on Los angeles Clippers forward Blake Griffin, who returned to the Jordan brand, and now Durant.nike dame sko